Otterly is a lightweight tracker at €20/mo. Surfedo Pro is a full AI visibility platform at $79/mo. Here's the honest difference — and when each makes sense.
Otterly is a starter tracker for small teams. Surfedo is a full AI visibility platform. Both have their place — here's how to choose.
If you're using Otterly, you're getting monitoring. Here's what you're missing.
| Feature | Surfedo Pro $79/mo |
Otterly €20/mo |
|---|---|---|
| AI mention tracking | ✓ | ✓ |
| Multiple AI engines | ✓ | ✓ |
| Real #1/#2/#3 position rankings | ✓ | ✗ |
| Fix content generation | ✓ | ✗ |
| Fix verification loop | ✓ | ✗ |
| 40-point site audit | ✓ | ✗ |
| Competitor WHY analysis | ✓ | ✗ |
| Citation source breakdown | ✓ | ✗ |
| Battle cards per competitor | ✓ | ✗ |
| Weekly auto re-scan | ✓ | ✓ |
| Free plan available | ✗ | ✗ |
| White-label reports | ✓ Agency plan | ✗ |
| Price | $79/mo (more features) | €20/mo (basic only) |
It depends on what you need. Otterly tracks AI mentions for around €20/mo — useful for basic awareness. Surfedo at $79/mo adds real position rankings, fix generation across 8 content types, a 40-point technical audit, and a verification loop. If you need to act on data rather than just observe it, the extra cost is justified.
No. Otterly tells you whether your brand was mentioned in an AI response — but not where you rank relative to competitors. Surfedo extracts the exact position number (#1, #2, #3) for every query across every engine, so you can prioritise fixes by ranking gap.
No. Otterly is a monitoring tool only — it has no fix generation capability. Surfedo generates FAQ pages, schema markup, llms.txt files, entity descriptions, and comparison content in one click from a detected gap.
Otterly tracks AI mentions across multiple engines. Surfedo tracks ChatGPT, Perplexity, Gemini and Claude with exact position rankings — not just mention detection — plus a full verification loop to confirm improvements after fixes.
Otterly does not offer a free plan. Surfedo offers a 7-day free trial with full Pro access, so you can validate results before committing.
Start free on Surfedo. See your positions, generate fixes, and verify they worked.
7-day free trial · $79/mo Pro · No contracts